Tao Las Vegas - A Global Hospitality Powerhouse

In 2009, entrepreneurs Noah Tepperberg and Jason Strauss co-founded Tao Group, a hospitality powerhouse that has taken the world by storm with its unique blend of dining, nightlife, and entertainment. The company's journey began in 1997 when Tepperberg and Strauss started a full-service marketing, special events, public relations, and consumer promotions company that quickly gained recognition for its innovative approach.

After finding early success in the marketing and events industry, the duo sold their company to focus on their hospitality business venture. In 2003, they opened Marquee nightclub in New York City, which rapidly became the epicenter of the worldwide nightlife scene. This success led Strauss, Tepperberg, Marc Packer, and Rich Wolf to officially form Tao Group, with a mission to create unique experiences that would captivate audiences globally.

Tao Group's portfolio expanded significantly after acquiring the Hakkasan Group in 2021. The acquisition added several well-known brands like Omnia, Yauatcha, Ling Ling, Wet Republic, Herringbone, and others to their roster. With this strategic move, Tao Group solidified its position as a global hospitality powerhouse.

The company's commitment to excellence has been recognized by Harvard Business School, which published a case study about the dynamic duo's businesses in 2009. The study, titled 'Marquee – The Business of Nightlife,' highlighted Strauss and Tepperberg's innovative approach to the entertainment industry.

Today, Tao Group operates a range of successful venues across the globe, including restaurants, nightclubs, and hotels. In addition to its Las Vegas properties, TAO and Lavo, the company has expanded into other major cities like Chicago, Los Angeles, Sydney, and Singapore. With a reputation for delivering exceptional experiences, Tao Group continues to push the boundaries of hospitality and entertainment.

For those looking for an unforgettable dining experience in Las Vegas, Tao Restaurant is the perfect destination. Located within the Venetian Resort Hotel Casino, this vibrant eatery serves up a fusion of Asian-inspired cuisine with a modern twist. Whether you're seeking a romantic dinner or a lively meal with friends, Tao Restaurant's eclectic menu and lively atmosphere are sure to impress.

In conclusion, Tao Group's success story is a testament to the power of innovative thinking, hard work, and dedication to excellence. With its diverse portfolio of brands and properties, the company continues to shape the hospitality industry and inspire new generations of entrepreneurs and innovators.

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